ShunTokyo —Marketing Firm in Tokyo

ShunTokyo is an international marketing firm led by the creative director Shun Iwai. Prior to starting ShunTokyo, Shun was the Creative Director for Apple in Japan for over 11 years.

Meet Shun Iwai.

Shun Iwai is an award-winning (and bilingual) creative director and copywriter with over 30 years of experience in advertising and marketing in both Japan and the U.S. As the Creative Director for Apple in Japan, he oversaw Apple’s marketing communications—from advertising to interactive to point of sale—for over 11 years. And as Apple’s first and only Creative Director, Writing for Japan, Shun helped create the voice of Apple’s copy for a Japanese audience.

Before joining Apple, Shun worked at the Tokyo office of the international ad agency Wieden+Kennedy as a senior copywriter, where he helped create numerous marketing campaigns for global brands like Google, Nike, Toyota and Delta Air Lines.

Prior to Wieden+Kennedy, Shun was a copywriter at Japan’s top ad agency, Dentsu, where he worked on campaigns and branding strategies for international and national brands such as Toyota, Kirin Beverage and Thai Airways International.

Shun is also currently partnering with Morph Transcreation as their Executive Transcreator.

ShunTokyo understands marketing from the client-side and the agency-side, and from both a Japanese and a global perspective. And we have an extensive network of creatives we can draw on inside and outside of Japan.

So if you need to connect with a Japanese audience, we can help—with everything from strategy to creative execution to localization.

Portrait: Yayoi Arimoto

Corporate Logotype: Takahiro Kurashima

Services

Strategy development and creative direction for marketing campaigns in Japan

English to Japanese transcreation and localization in marketing

Marketing copywriting and video scriptwriting in Japanese

Consultation and support for launching a product and brand in Japan

Consultation and support for internal storytelling

ShunTokyo is an alternative marketing firm you can use as an extension of your existing marketing team and ideal for a brand who:

-is only using social, digital, YouTube, and its own website for its marketing communications in Japan, and does not immediately have to hire a full-service agency, but is in dire need of quality creative strategies and executions to deliver the proper brand voice.

-needs transcreation and localization support in Japan, but thinks that hiring a full-service agency is too much or too early, or still does not have enough budget to hire a full-service agency.

-has already hired a traditional agency or a production house for marketing in Japan but is not happy with the quality of their current creative output.

-is just starting a marketing effort in Japan and needs initial strategic support with a proper local POV without spending a large amount of budget.

-is in need of an in-house copy-based creative director, copywriter, or creative strategist for Japan but still can’t get a headcount for it.